2024
B2B
Mar 2024 - Present

MegaNexus

Sr. UX UI Designer • SaaS

Agency:
Meganexus

Currently leading the redesign of the Reed Wellbeing web app.

Ongoing

B2B
Mar 2024 - Present

MegaNexus

Sr. UX UI Designer • SaaS

Agency:
Meganexus

Currently leading the redesign of the Reed Wellbeing web app.

Ongoing

B2B
Mar 2024 - Present

MegaNexus

Sr. UX UI Designer • SaaS

Agency:
Meganexus

Currently leading the redesign of the Reed Wellbeing web app.

Ongoing

B2C
Jan 2024 - Present

Stylette

Sr. UX UI Designer • SaaS

Agency:
In house

Currently leading the redesign of the Stylette website and web app.

Complete

B2C
Jan 2024 - Present

Stylette

Sr. UX UI Designer • SaaS

Agency:
In house

Currently leading the redesign of the Stylette website and web app.

Complete

B2C
Jan 2024 - Present

Stylette

Sr. UX UI Designer • SaaS

Agency:
In house

Currently leading the redesign of the Stylette website and web app.

Complete

B2C
Dec 2023 - Dec 2024

Trips

Sr. UX UI Designer • SaaS

Agency:
In house

Trips are transforming how content creators protect and monetise their original creations.

On their first-of-its-kind platform, creators can establish a digital footprint for their work, ensuring undisputed ownership while guarding against unsanctioned uses. 

As a senior UX UI Designer, I collaborated with their development team to design and build their web app and landing page.

Complete

B2C
Dec 2023 - Dec 2024

Trips

Sr. UX UI Designer • SaaS

Agency:
In house

Trips are transforming how content creators protect and monetise their original creations.

On their first-of-its-kind platform, creators can establish a digital footprint for their work, ensuring undisputed ownership while guarding against unsanctioned uses. 

As a senior UX UI Designer, I collaborated with their development team to design and build their web app and landing page.

Complete

B2C
Dec 2023 - Dec 2024

Trips

Sr. UX UI Designer • SaaS

Agency:
In house

Trips are transforming how content creators protect and monetise their original creations.

On their first-of-its-kind platform, creators can establish a digital footprint for their work, ensuring undisputed ownership while guarding against unsanctioned uses. 

As a senior UX UI Designer, I collaborated with their development team to design and build their web app and landing page.

Complete

2023
B2B
Sep 2023 - Nov 2023

Ingenio Global

Sr. UX UI Designer • Start-up

Agency:
Outset LA

Ingenio is the world’s largest media and marketplace platform supporting an international community of advisors exploring modern spiritual and wellness modalities. At the forefront of this current transformational moment, when evolving technologies are fueling innovations in emotional and spiritual health, Ingenio provides a trusted foundation, built through over two decades of experience.

Key Results
I lead the redesign of the Ingenio website. Supporting graphic designers and art directors through the branding stage.
We lead a revolutionised approach the brand and angled their business from the perspective of a data house as opposed to a holding company.

View Live Project

B2B
Sep 2023 - Nov 2023

Ingenio Global

Sr. UX UI Designer • Start-up

Agency:
Outset LA

Ingenio is the world’s largest media and marketplace platform supporting an international community of advisors exploring modern spiritual and wellness modalities. At the forefront of this current transformational moment, when evolving technologies are fueling innovations in emotional and spiritual health, Ingenio provides a trusted foundation, built through over two decades of experience.

Key Results
I lead the redesign of the Ingenio website. Supporting graphic designers and art directors through the branding stage.
We lead a revolutionised approach the brand and angled their business from the perspective of a data house as opposed to a holding company.

View Live Project

B2B
Sep 2023 - Nov 2023

Ingenio Global

Sr. UX UI Designer • Start-up

Agency:
Outset LA

Ingenio is the world’s largest media and marketplace platform supporting an international community of advisors exploring modern spiritual and wellness modalities. At the forefront of this current transformational moment, when evolving technologies are fueling innovations in emotional and spiritual health, Ingenio provides a trusted foundation, built through over two decades of experience.

Key Results
I lead the redesign of the Ingenio website. Supporting graphic designers and art directors through the branding stage.
We lead a revolutionised approach the brand and angled their business from the perspective of a data house as opposed to a holding company.

View Live Project

B2C
Sep 2023

Lashbox LA

UX UI Designer • Ecommerce

Agency:
Outset LA

Female-founded, beauty-inspired, and dedicated to the products they make and community they serve, Lashbox has challenged the status quo of product development and lash artistry since day one. With a clear vision and exceptional eye for detail, they built a product line and global network of professional lash artists that have shaken up industry standards. The sky has always been the limit.

I lead the web design element of the project. Working with the branding team to create a revamped website that coverts visitors into customers.

In Development

B2C
Sep 2023

Lashbox LA

UX UI Designer • Ecommerce

Agency:
Outset LA

Female-founded, beauty-inspired, and dedicated to the products they make and community they serve, Lashbox has challenged the status quo of product development and lash artistry since day one. With a clear vision and exceptional eye for detail, they built a product line and global network of professional lash artists that have shaken up industry standards. The sky has always been the limit.

I lead the web design element of the project. Working with the branding team to create a revamped website that coverts visitors into customers.

In Development

B2C
Sep 2023

Lashbox LA

UX UI Designer • Ecommerce

Agency:
Outset LA

Female-founded, beauty-inspired, and dedicated to the products they make and community they serve, Lashbox has challenged the status quo of product development and lash artistry since day one. With a clear vision and exceptional eye for detail, they built a product line and global network of professional lash artists that have shaken up industry standards. The sky has always been the limit.

I lead the web design element of the project. Working with the branding team to create a revamped website that coverts visitors into customers.

In Development

B2C
June 2023 - July 2023

Juniver

UX UI Designer • Health Tech

Agency:
In house

Juniver is a science-based recovery program for eating disorders. Free yourself from urges, strengthen your decision-making, and get back to living your life.

I have been tasked with designing the MVP app that is due to launch in Q3.

Complete

B2C
June 2023 - July 2023

Juniver

UX UI Designer • Health Tech

Agency:
In house

Juniver is a science-based recovery program for eating disorders. Free yourself from urges, strengthen your decision-making, and get back to living your life.

I have been tasked with designing the MVP app that is due to launch in Q3.

Complete

B2C
June 2023 - July 2023

Juniver

UX UI Designer • Health Tech

Agency:
In house

Juniver is a science-based recovery program for eating disorders. Free yourself from urges, strengthen your decision-making, and get back to living your life.

I have been tasked with designing the MVP app that is due to launch in Q3.

Complete

B2B
March 2023 - Present

Dessee Pro

UX UI Designer • Health Tech

Agency:
New Order

The Dessee Pro website and web app redesign aims to deliver an engaging and intuitive user experience. With a modern and visually appealing interface, users can easily explore the brand's light therapy products and resources. The design focuses on personalised recommendations, streamlined purchasing, and comprehensive educational content. It incorporates user feedback channels and ensures responsiveness across devices. The redesign will establish Dessee Pro as a trusted leader in the light therapy industry, providing a seamless and enjoyable online platform for users.

Complete

B2B
January 2023 - Present

Backed Venture Capital

UX UI Designer • Crypto

Agency:
In house

Backed VC are a venture fund who do thing a little differently. They are forging the future of investment by backing some of the boldest entrepreneurs in Europe.

I have assisted in designing pitch decks and company assets.

Complete

B2B
February 2023

Carra Labs

UX UI Designer • Data and Analytics

Agency:
In house

Carra is the strategic data partner to a Wella-owned company. They work with Strategy, Consumer insights, New Product Development and Marketing teams to unlock invaluable insights to propel inclusive innovation.

I worked with them to develop their annual report.

Complete

B2B
March 2023

K5 Global

UX UI Designer

Agency:
OCTOBER Agency

K5 Global is a fund that works with category-defining companies from inception to IPO.

I worked with them to redesign their brand deck.

Complete

B2B
October 2022 - February 2023

Bubble Care

UX UI Designer • Healthtech

Agency:
In house

Suburban Health (Bubble Care) are building an app, Bubble Care, to help NHS patients with intellectual disabilities. It will be a meaningful digital solution to monitor their health and well-being because the system often struggles to recognise their deterioration.

In Development

B2C
January 2023

Vaulltt

UX UI Designer • Socialtech

Agency:
In house

Vaulltt is a platform that helps users store and share their favourite memories in a private, secure place. Whether you're looking to preserve family memories, keep track of special moments with friends, or simply want a place to store your personal photos and videos, Vaulltt has you covered.

In Development

2022
B2C
June 2022 - December 2022

Source The Area

UX UI Designer • Proptech

Agency:
In house

Source the Area is a platform specialising in area guides for London. It was my responsibility to work with the internal team to create a new website and implement features that would generate community growth and uplifted web traffic. I was responsible for carrying out competitive research, user research, designing the wireframes and implementing new assets such as photography.

Key Results
After the website launched, Source The Area made a big splash when an large travel influencers shared the website online and engaged 100+ requests for the service.

View Live Project

B2C
June 2022 - August 2022

Lionne

UX UI Designer • Healthtech

Agency:
In house

Lionne is a skincare mentoring app that supports those who need that little extra support when it comes to skincare. I was responsible for designing the app, updating the branding and creating their pitch deck.

Key Results
The redesigned app improved the overall experience not just for users but skincare mentors.

Complete

B2C
January 2022 - April 2022

Thingtesting

UX UI Designer • Ecommerce

Agency:
OCTOBER Agency

Thingtesting is a website where you can discover and read trustworthy reviews of 2000+ modern brands. Alongside senior designer James Frewin, we were responsible for redesigning the brand page, improving the site map and updating the website UI.

Key Results
The pitch deck we designed for Thingtesting helped them raise $3.5M for the Seed round of funding.
The improved brand page resulted in a 40% increase of claimed pages by brands and resulted in them topping the google search rank for 30% of their brands.
The improved CTA resulted in more user sign ups (on avarage 15% per month).

View Live Project

B2C
Janurary 2022

OYL

UX UI Designer • Foodtech

Agency:
October Agency

OYL is a Health and Wellness company on a mission to create the most effective products on the planet to optimise the high-performance lifestyle. They offer the highest quality plant-based and functional products to fuel people’s daily routine and help them be the best version of themselves. My job was to design a pitch deck for their upcoming investment round.

Key Results
The pitch desck we created for OYL helped them raise £500k in funding.

Complete

2021
B2C
September 2021 - October 2021

Search List

UX UI Designer

Agency:
OCTOBER Agency

Search List is a US-based platform built for founders to promote investment rounds for their companies. As the junior designer I worked alongside the Senior Designer, James Frewin.

Key Results
The MVP we created for Search List successfully helped them raise $1M in funding.

Complete

B2C
September 2021 - October 2021

Outverse

UX UI Designer • Socialtech

Agency:
OCTOBER Agency

Outverse is a UK-based platform built for creators to be able to build communities using video-first content. As the junior designer I worked alongside the Senior Designer, James Frewin to:

Key Results
We created a brand that launchon Product Hunt and ranked no.1 in the first day.
The MVP we designed helped them rasie £1M+ in funding. Allowing them to make vital hires to their team.
The MVP allowed them to onboard their founding community leaders, which increased the average user sign up.

View Live Project

Projects

Projects

My Experience

My Experience

SOFT SKILLS
Approachable
Empathetic
Collaborative
Adaptable
Attention to Detail
Creative
Open Minded
SOFT SKILLS
Approachable
Empathetic
Collaborative
Adaptable
Attention to Detail
Creative
Open Minded
SOFT SKILLS
Approachable
Empathetic
Collaborative
Adaptable
Attention to Detail
Creative
Open Minded
TECHNICAL SKILLS
Interface Design
Visual Design
Design Systems
TECHNICAL SKILLS
Interface Design
Visual Design
Design Systems
TECHNICAL SKILLS
Interface Design
Visual Design
Design Systems
My Stack
Logo

Framer

Design
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Figma

Design
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Adobe Suite

Design
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Webflow

Design
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Keynote

Design
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Pitch

Design
My Stack
Logo

Framer

Design
Logo

Figma

Design
Logo

Adobe Suite

Design
Logo

Webflow

Design
Logo

Keynote

Design
Logo

Pitch

Design
My Stack
Logo

Framer

Design
Logo

Figma

Design
Logo

Adobe Suite

Design
Logo

Webflow

Design
Logo

Keynote

Design
Logo

Pitch

Design
KIND WORDS

"Sade is an all-round amazing designer and a pragmatic partner for early-stage startups. Absolutely enjoyed working with her on our latest B2B project, to which she brought great creativity and finesse. Looking forward to our next partnership."

HC

Winnie Awa
Carra

"Working with Sade was nothing short of magnificent. She took her time to understand our needs, constantly checked to ensure they was on the right track and delivered an outstanding finished product. I couldn’t recommend her more highly."

HC

Jay Richards
Imagen Insights

"Sade exceeded my expectations with their exceptional design skills. She has a unique ability to bring projects to life and was a delight to work with. She was always responsive, on-time, and delivering high-quality work. I highly recommend Sade to anyone looking for a great UI/UX designer."

HC

Peter Lloyd
Trim-It

"Sade is beyond excellent! Her entire design process was efficient, fast, and beautiful! She was able to make sense of our mobile app by refactoring our features into a layout that made sense. She used many core UI/UX principles - only the pros have that level of thoughtfulness."

HC

Tyler Holden
Lionne

"Sade's work completely transformed our customer experience and exceeded what we had envisaged. She immediately understood what we were looking for and delivered early on deadlines. I would recommend working with Sade to anyone, and I hope to work with her again in the future."

HC

Megan Felton
Lionne

"Sade is an excellent designer. Her ability to story tell through design is impressive. She can take a complex brief and work though challenges while contributing new ideas. Her process and approach to collaboration allows her to over-deliver. I'll continue to work with her on future projects."

HC

Sam Cheaney
New Order

"It was great working with Sade as there was a genuine desire to understand our needs from the beginning, despite the complex nature of our work in healthcare."

HC

Naveed Iqbaal
Bubble Care
KIND WORDS

"Sade is an all-round amazing designer and a pragmatic partner for early-stage startups. Absolutely enjoyed working with her on our latest B2B project, to which she brought great creativity and finesse. Looking forward to our next partnership."

HC

Winnie Awa
Carra

"Working with Sade was nothing short of magnificent. She took her time to understand our needs, constantly checked to ensure they was on the right track and delivered an outstanding finished product. I couldn’t recommend her more highly."

HC

Jay Richards
Imagen Insights

"Sade exceeded my expectations with their exceptional design skills. She has a unique ability to bring projects to life and was a delight to work with. She was always responsive, on-time, and delivering high-quality work. I highly recommend Sade to anyone looking for a great UI/UX designer."

HC

Peter Lloyd
Trim-It

"Sade is beyond excellent! Her entire design process was efficient, fast, and beautiful! She was able to make sense of our mobile app by refactoring our features into a layout that made sense. She used many core UI/UX principles - only the pros have that level of thoughtfulness."

HC

Tyler Holden
Lionne

"Sade's work completely transformed our customer experience and exceeded what we had envisaged. She immediately understood what we were looking for and delivered early on deadlines. I would recommend working with Sade to anyone, and I hope to work with her again in the future."

HC

Megan Felton
Lionne

"Sade is an excellent designer. Her ability to story tell through design is impressive. She can take a complex brief and work though challenges while contributing new ideas. Her process and approach to collaboration allows her to over-deliver. I'll continue to work with her on future projects."

HC

Sam Cheaney
New Order

"It was great working with Sade as there was a genuine desire to understand our needs from the beginning, despite the complex nature of our work in healthcare."

HC

Naveed Iqbaal
Bubble Care
KIND WORDS

"Sade is an all-round amazing designer and a pragmatic partner for early-stage startups. Absolutely enjoyed working with her on our latest B2B project, to which she brought great creativity and finesse. Looking forward to our next partnership."

HC

Winnie Awa
Carra

"Working with Sade was nothing short of magnificent. She took her time to understand our needs, constantly checked to ensure they was on the right track and delivered an outstanding finished product. I couldn’t recommend her more highly."

HC

Jay Richards
Imagen Insights

"Sade exceeded my expectations with their exceptional design skills. She has a unique ability to bring projects to life and was a delight to work with. She was always responsive, on-time, and delivering high-quality work. I highly recommend Sade to anyone looking for a great UI/UX designer."

HC

Peter Lloyd
Trim-It

"Sade is beyond excellent! Her entire design process was efficient, fast, and beautiful! She was able to make sense of our mobile app by refactoring our features into a layout that made sense. She used many core UI/UX principles - only the pros have that level of thoughtfulness."

HC

Tyler Holden
Lionne

"Sade's work completely transformed our customer experience and exceeded what we had envisaged. She immediately understood what we were looking for and delivered early on deadlines. I would recommend working with Sade to anyone, and I hope to work with her again in the future."

HC

Megan Felton
Lionne

"Sade is an excellent designer. Her ability to story tell through design is impressive. She can take a complex brief and work though challenges while contributing new ideas. Her process and approach to collaboration allows her to over-deliver. I'll continue to work with her on future projects."

HC

Sam Cheaney
New Order

"It was great working with Sade as there was a genuine desire to understand our needs from the beginning, despite the complex nature of our work in healthcare."

HC

Naveed Iqbaal
Bubble Care